Every day, there are over 70 million searches on Google in Australia. We use search engines to find information and inspiration at home, at work, on the bus and wherever we bring our mobile phone.
We quickly go up the right answer in a discussion on dinner with friends as well as do research before buying with the help of search engines.
82% of smartphone users consult their phone when they are in the store and are going to make a purchase. It may be questions about which product is best or if the price is better elsewhere.
90% of smartphone users are also not sure what brand they want to buy when they start researching the internet. Appearing online is, therefore, the key to success, no matter what type of services or products you offer.
What is search engine optimisation?
It’s no coincidence who appears at the top of Google. It also has nothing to do with your company’s size or how much you sell. Your ranking depends entirely on how your website is perceived by the search engines.
Search engine optimisation (SEO) is when we customise its site based on some important parameters search engines use as part of their algorithm.
The algorithm is the formula that determines how well your landing page answers the user’s question. By optimising your site with the search engine algorithm in mind, your visibility in search results can be significantly improved.
The effects of search engine optimisation
The goal of SEO is, of course, to increase the visibility of search engines and thus bring more visitors. Google accounts for over 90% of all search engine search engines in Australia, and therefore at SEO Melbourne we focus on Google.
But it’s not just about increasing the number of visitors to your site. The most important thing for your business goals is to get the right visitors, those who actually do what you want them to do on your website.
Quality is our primary goal of search engine optimisation and we are therefore always trying to help our customers measure conversions. All our consultants are experts in Google Analytics and can help you interpret data and structure your account according to current guidelines.
You can easily follow the effects of our work in our customer portal and our consultants periodically record reconciliation with you where we review changes in placements, traffic and conversion.
These reconciliations are also an occasion when discussing future changes, bouncing ideas, and updating strategies. All with the intention of improving the opportunity for you to do more business.